R2 / Developer Platform Campaign Strategy

CZ/SK Territory - Digital Natives Focus

Campaign: R2 + Dev Platform Duration: 30 Days Target: New Logos Generated: May 2026

Executive Summary

This document outlines a prioritized account strategy for winning new R2/Developer Platform revenue in CZ/SK. Based on analysis of your account list combined with Intricately cloud spend data, we've identified 14 high-value new logo targets with significant AWS/GCP spend and clear R2 fit.

14 Target Accounts

De-conflicted from GlobalDots, focused on Prospects and Self-serve

$1.5M+ Cloud Spend

Combined monthly cloud infrastructure spend across targets

16 GD Accounts

GlobalDots-led accounts to coordinate on, not compete

Scoring Methodology

Signal	Weight	Source	Why It Matters
Cloud Hosting Spend (AWS/GCP)	30%	Intricately	Direct indicator of egress cost pain
Total IT Infrastructure Spend	20%	Intricately	Budget capacity indicator
CDN Spend (competitor = opportunity)	15%	Intricately	Existing CDN = displacement opportunity
Account Type (Prospect > Self-serve)	15%	CRM	New logo priority
Tech Stack Fit (S3, EC2, modern stack)	20%	Intricately	S3-compatible = easy migration

Tier 1: Your Priority Hit List (Work These First)

These accounts have no GlobalDots conflict and strong R2 fit. Start outreach this week.

#	Account	Description	Type	Cloud Spend	Why R2
1	Windy.com (Windyty)	Global weather forecasting platform with interactive maps, used by 50M+ users for wind, waves, and weather visualization	Prospect	$153K+/mo	Weather maps = massive global asset distribution
2	Phrase	AI-powered localization and translation management platform for enterprises, enabling software localization at scale	Prospect	$108K+/mo	Localization SaaS = translation asset storage
3	ZOOT (Digital People)	Leading Czech fashion e-commerce retailer selling clothing, shoes, and accessories across Central Europe	Prospect	$117K+/mo	E-commerce = product images, catalog CDN
4	Devart	Developer tools company creating database management, data connectivity, and IDE productivity tools for developers	Prospect	$100K+/mo	Database tools = backup/export storage
5	WinSCP	Popular open-source SFTP/FTP client for Windows with 100M+ downloads, enabling secure file transfer	Self-serve	$197K+/mo	File transfer tool = natural R2 fit
6	MyAirBridge	Global high-capacity file transfer and sharing platform for sending large files up to 20GB for free	Self-serve	P1 Tagged	File sharing = petabytes of user data
7	Aukro	Dominant Czech online auction and e-commerce marketplace (similar to eBay), with millions of listings	Self-serve	P1 Tagged	Auction marketplace = item images
8	Chaos Czech (Corona Renderer)	World-class 3D rendering software developer; Corona Renderer is used by architects and designers globally	Prospect	P1 Tagged	3D rendering = massive asset distribution
9	Apify Technologies	Web scraping and automation platform enabling developers to extract data from websites at scale	Self-serve	Modern Stack	Web scraping = data storage + delivery
10	Recombee	AI-powered recommendation engine providing personalized content/product recommendations via API	Self-serve	Modern Stack	ML recommendations = data intensive
11	Flatio	Mid-term rental platform connecting tenants with landlords for stays of 1-12 months across Europe	Prospect	Self-serve data	Rental platform = property photos
12	Shoptet	Largest Czech e-commerce platform powering 30,000+ online stores with SaaS e-shop solutions	Prospect	Large ecosystem	E-commerce platform = merchant assets
13	MapTiler (Octogeo)	Mapping platform providing map hosting, tiles, and geodata APIs for developers building location-based apps	Self-serve	GIS/Maps	Maps/GIS = massive tile storage + global distribution
14	Tolgee	Open-source localization platform enabling developers to translate apps with in-context editing	Self-serve	Modern Stack	Localization platform = assets

GlobalDots Accounts (Coordinate, Don't Compete)

These 16 accounts are being actively worked by GlobalDots. Stay informed and support where needed.

Account	Description	GlobalDots Use Case	Industry
Memsource Group	Leading AI-powered localization platform that automates translation for global enterprises like Uber and Shopify	Workers AI + R2 for translation memory	Localization
Resistant AI	AI security startup protecting financial services from automated fraud, money laundering, and document forgery	Workers AI for fraud detection	AI/Fintech
Knihobot	Modern, sustainable online marketplace for buying and selling second-hand books in Czech Republic	R2 + Images optimization	E-commerce
FaceUp Technology	Secure whistleblowing platform used by schools and companies to report bullying or fraud anonymously	Workers for edge encryption	HR Tech/SaaS
Fumbi Network	Investment platform making cryptocurrency portfolios accessible and safe for the general public	DDoS + Zero Trust	Fintech
Sensoneo	Greentech leader providing smart, sensor-driven waste management and logistics solutions worldwide	IoT Platform + Workers	Greentech/IoT
Kickresume	AI-powered career hub helping job seekers build professional resumes and cover letters	Workers AI + Pages	EdTech
Fakturoid	Popular cloud-based invoicing and accounting tool tailored for freelancers and small businesses	R2 storage + Workers	Fintech
Seznam.cz	National internet leader and search engine with 30+ digital services, dominant in Czech Republic	R2, AI Gateway, WAF	Media/Search
DoDo Group	Data-driven logistics platform for sustainable last-mile delivery across Central Europe	Workers for route optimization	Logistics
Vacuumlabs	Specialized engineering partner for global digital banks and fintechs, building core banking systems	Workers + CF for SaaS	Fintech Services
Slido	Audience interaction platform for meetings, events, and webinars (acquired by Cisco)	Durable Objects for real-time	SaaS
Slevomat	Major regional marketplace for daily deals, travel, and experiences across Czech Republic and Slovakia	Images + Waiting Room	E-commerce
Emplifi	Unified customer experience (CX) platform for social marketing, commerce, and customer care	Zaraz + Workers	SaaS
Make	No-code automation platform (formerly Integromat) bringing visual workflows and AI agents to enterprises	Workers + R2 for automation	Enterprise SaaS
Allegro Retail	Regional retail giant operating Mall.cz and CZC.cz e-commerce marketplaces in Central Europe	Multi-CDN + R2 + WAF	E-commerce
Pilulka	Leading online pharmacy and health e-commerce platform in Czech Republic	WAF + Core	E-commerce/Health

Accounts to Avoid

Account	Reason	Action
Kiwi.com	Recently churned - unhappy departure	Cool off 6-12 months, then re-engage with "we've changed" story
Livesport	Now in different territory	Hand off to appropriate AE
Avast Software	Acquired by Gen Digital (US company, already CF customer)	Not applicable to CZ/SK territory

Outreach Angles by Account

1. Windy.com

Hook: "Weather data is global and real-time - perfect for edge storage"

Angle: Maps, forecasts, satellite imagery = massive assets. R2 for storage + Workers for dynamic tile generation.

Entry Point: Founder/CTO (small team, 11-50 employees)

Proof Point: Mapping/GIS companies on R2

2. Phrase

Hook: "Localization at scale means moving translation assets globally - what if that was free?"

Angle: Translation memory files, terminology databases, multilingual assets = high distribution needs.

Entry Point: VP Engineering / Platform team

Proof Point: Localization platforms cutting costs 40%+ on R2

3. ZOOT

Hook: "Product images are your biggest cloud cost driver - let's fix that"

Angle: E-commerce = thousands of product images served millions of times. R2 + Images for optimization.

Entry Point: CTO / Head of Engineering

Proof Point: E-commerce sites seeing 50%+ CDN cost reduction

4. Devart

Hook: "Database tools generate massive exports and backups - where does that data live?"

Angle: Software downloads, license files, database backups = storage + distribution.

Entry Point: Technical leadership

Proof Point: Software vendors using R2 for distribution

5. WinSCP

Hook: "You build file transfer tools - what if your own file storage had zero egress?"

Angle: Natural product fit. R2 could power their own infrastructure AND be a feature they recommend.

Entry Point: Founder (small team)

Proof Point: File transfer/backup companies on R2

6. MapTiler (Octogeo)

Hook: "Map tiles served globally = massive egress. What if that cost disappeared?"

Angle: GIS/mapping platforms serve billions of tiles worldwide. R2 for tile storage + Workers for dynamic tile generation at the edge.

Entry Point: Technical leadership / Founders

Proof Point: Mapping/GIS companies seeing 50%+ cost reduction on R2 (similar to Windy.com playbook)

Discovery Questions for R2/Dev Platform

Understanding Current State

Walk me through your current infrastructure stack - where does your data live today?
How are you currently handling static asset storage and delivery? (images, files, media)
What's your monthly AWS/GCP bill look like? What percentage is compute vs. storage vs. data transfer?

Identifying Pain Points

When you look at your cloud bill, what surprises you most? (often egress)
How do you handle data distribution to users in different regions?
What happens when you need to move large datasets between services or to partners?
Have you ever had to make architectural decisions specifically to avoid egress costs?

Quantifying the Opportunity

Roughly how much data do you transfer out of S3/GCS per month?
What's your current egress spend? Do you even have visibility into it? (often they don't)
If egress was free, what would you build differently?

Understanding Decision Process

Who owns infrastructure decisions at [company]? Is it centralized or team-by-team?
What's driving your roadmap right now - cost optimization, scaling, or new capabilities?
How do you evaluate new infrastructure providers? What's the typical POC process?

R2-Specific Probes

Are you using S3-compatible APIs today? How important is that compatibility?
How do you handle backups and disaster recovery for your object storage?
What's your experience been with multi-cloud or avoiding vendor lock-in?

Competitive Intel: R2 vs AWS S3 / GCP Cloud Storage

The Core Message: "R2 is S3-compatible storage with zero egress fees. Same API, fundamentally different economics."

Head-to-Head Comparison

Factor	AWS S3	GCP Cloud Storage	Cloudflare R2
Egress to Internet	$0.09/GB (first 10TB)	$0.12/GB	$0
Egress to Origin	Varies	Varies	$0
Storage Cost	$0.023/GB	$0.020/GB	$0.015/GB
API Compatibility	Native	Different API	S3-compatible
Global CDN	Separate (CloudFront)	Separate	Built-in
Lock-in Risk	High	High	Low (S3 API)

Objection Handling

"We're already on AWS/GCP, migration is hard"

"R2 is S3-compatible - same API, same tools. Many customers run hybrid, starting with new workloads or high-egress buckets. No rip-and-replace required."

"Our egress isn't that bad"

"Let's check. Most companies underestimate egress by 2-3x because it's buried in the bill. A quick audit often reveals 20-40% of cloud spend is data transfer."

"We use CloudFront/Fastly for CDN"

"R2 + Workers gives you storage AND compute at the edge. Instead of CDN-origin-storage, you get storage-at-edge. Simpler architecture, lower latency, no egress."

"What about durability/reliability?"

"11 nines durability, same as S3. Built on Cloudflare's global network - 300+ cities. We run ~20% of the internet's traffic."

"We're locked into AWS"

"R2 is S3-compatible. Start with one bucket, one workload. See the savings, then expand."

"What if Cloudflare raises prices?"

"S3-compatible API means you can move to any S3-compatible storage. No lock-in. That's the point."

Winning Scenarios (Where R2 Wins)

Media/Entertainment: Video, images, user-generated content = high egress
SaaS with file storage: User uploads, exports, backups
Data platforms: Analytics, ML models, data lakes with frequent access
Global distribution: Any asset served to users worldwide
Backup/DR: Secondary storage with no egress penalty
API-heavy apps: High request volume, frequent data retrieval

Scenarios to Be Careful With

Compute-heavy workloads tightly coupled to AWS services (Lambda + S3 in same region = no egress)
Customers with AWS Enterprise Discount Programs (heavily negotiated rates)
Regulated industries requiring specific AWS certifications (though R2 has SOC2, ISO, etc.)

R2 ROI Calculator

Use this calculator in prospect meetings to show real savings. Enter their current S3/GCP usage to generate a compelling business case.

💡 Pro Tip: Open this in a separate tab during calls. Ask prospects for their monthly storage (GB) and egress (GB) — most underestimate egress by 2-3x.

Open R2 Calculator →

Opens in new tab — perfect for screensharing during calls

Quick Reference: Savings Examples

Scenario	Storage	Egress/mo	S3 Cost	R2 Cost	Savings
Small SaaS	1 TB	5 TB	~$473/mo	~$15/mo	97%
Media Platform	10 TB	50 TB	~$4,730/mo	~$150/mo	97%
Enterprise	100 TB	500 TB	~$47,300/mo	~$1,500/mo	97%

*Estimates based on standard S3 pricing ($0.023/GB storage + $0.09/GB egress) vs R2 ($0.015/GB storage + $0 egress)

30-Day Execution Plan

Week 1: Top 5 New Logos

Mon	Research Windy.com - identify contacts (Founder/CTO)
Tue	Personalized outreach to Windy.com - weather data + global distribution angle
Wed	Research Phrase - identify engineering leadership
Thu	Outreach to Phrase - localization assets + multi-region delivery
Fri	Research + outreach to ZOOT - e-commerce images angle

Week 2: Accounts 6-10 + Follow-ups

Mon-Tue	Devart + WinSCP research and outreach
Wed-Thu	MyAirBridge + Aukro + Chaos Czech
Fri	Follow up on Week 1 sends (Day 3, Day 5 touches)

Week 3: Tier 2 + Booking Meetings

Work accounts 11-14 (Flatio, Shoptet, MapTiler, Tolgee)
Convert responses to meetings
Prepare R2 demo/POC materials

Week 4: Execute Meetings + Build Pipeline

Run discovery calls using questions above
Identify POC candidates
Start building qualified pipeline

Key Metrics to Track

Metric	Target	Notes
Outreach Sent	30 personalized touches	Quality over quantity
Response Rate	15-20%	Track by message type
Meetings Booked	5-8	Discovery calls
Pipeline Created	3-5 qualified opps	With clear next steps